Live Cinema in the EU

Live Cinema in the EU for the first time brought together international leaders in creating live cinema events (film screenings enhanced with live music, theatrical performance or increased audience participation), to explore whether audience size for European films can be increased through the development of live elements at film screenings as part of core festival programming.

Key findings:

• Live cinema events are effective in increasing audience reach for European films with a high percentage wanting to view more European film from attending a live cinema event (66%) 

• Live cinema events increase film festival attendance with a high percentage of first time attendees (46%) 

• Over 700 sessions logged via bespoke digital platform for event interactivity and data capture